I was not expecting it to taste this sweet. I thought it was pure aloe Vera juice but it’s not. It’s got some fruit juice blend in it that makes it very sweet and great tasting. I would rather drink pure aloe Vera juice though because I am on a diet and I shouldn’t be drinking sweet fruit juices. But the aloe Vera is juice is great tasting! Just be aware, it’s not pure aloe Vera and it’s liquid and dark in color. It’s not thick.